{"@context":"https://schema.org","@graph":[{"@type":["Organization","ProfessionalService"],"@id":"https://www.aylmeranderson.com/#organization","name":"Aylmer Anderson","legalName":"Aylmer Anderson Pty Ltd","url":"https://www.aylmeranderson.com","logo":"https://www.aylmeranderson.com/brand/aa-wordmark.svg","address":{"@type":"PostalAddress","streetAddress":"Level 4, 141 Walker Street","addressLocality":"North Sydney","addressRegion":"NSW","postalCode":"2060","addressCountry":"AU"},"telephone":"+61 409 817 039","email":["sean@aylmeranderson.com","simon@aylmeranderson.com"],"areaServed":{"@type":"Country","name":"Australia"},"sameAs":["https://www.linkedin.com/company/aylmeranderson/","https://aylmeranderson.substack.com/","https://fearandgreed.com.au/"],"knowsAbout":["Business writing","Thought leadership","Podcasting","AI in communications","Content strategy","Content strategy and audit","Financial services content","Corporate communications"]},{"@type":"WebSite","@id":"https://www.aylmeranderson.com/#website","url":"https://www.aylmeranderson.com","name":"Aylmer Anderson","publisher":{"@id":"https://www.aylmeranderson.com/#organization"},"inLanguage":"en-AU"},{"@type":"BlogPosting","@id":"https://www.aylmeranderson.com/insights/how-to-generate-great-content-ideas/#article","mainEntityOfPage":"https://www.aylmeranderson.com/insights/how-to-generate-great-content-ideas/","headline":"How to generate great content ideas","description":"At The Australian Financial Review there used to be a cherished tradition. For every major news event a small group of reporters and section editors would retreat to a room with a whiteboard and hammer out a dozen angles on the story—who did it affect, who wins, what happens next, what did this person think, can we interview so-and-so and on and on.","image":["https://substackcdn.com/image/fetch/$s_!lTzq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F00259687-e4cb-4846-b836-1cd423b29c19_3308x4135.jpeg"],"datePublished":"2019-12-17T00:55:04.000Z","dateModified":"2019-12-17T00:55:04.940Z","inLanguage":"en-AU","author":[{"@type":"Person","@id":"https://www.aylmeranderson.com/about/#sean-aylmer","name":"Sean Aylmer","worksFor":{"@id":"https://www.aylmeranderson.com/#organization"}},{"@type":"Person","@id":"https://www.aylmeranderson.com/about/#simon-anderson","name":"Simon Anderson","worksFor":{"@id":"https://www.aylmeranderson.com/#organization"}}],"publisher":{"@id":"https://www.aylmeranderson.com/#organization"},"about":[{"@type":"Service","@id":"https://www.aylmeranderson.com/services/writing/#service","name":"Writing","url":"https://www.aylmeranderson.com/services/writing/","provider":{"@id":"https://www.aylmeranderson.com/#organization"}}],"isPartOf":{"@type":"Blog","@id":"https://www.aylmeranderson.com/insights/#blog","name":"Aylmer Anderson Insights","url":"https://www.aylmeranderson.com/insights/","publisher":{"@id":"https://www.aylmeranderson.com/#organization"}},"sameAs":["https://aylmeranderson.substack.com/p/how-to-generate-great-content-ideas"],"isBasedOn":{"@type":"CreativeWork","url":"https://aylmeranderson.substack.com/p/how-to-generate-great-content-ideas"}},{"@type":"BreadcrumbList","@id":"https://www.aylmeranderson.com/insights/how-to-generate-great-content-ideas/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.aylmeranderson.com/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https://www.aylmeranderson.com/insights/"},{"@type":"ListItem","position":3,"name":"How to generate great content ideas","item":"https://www.aylmeranderson.com/insights/how-to-generate-great-content-ideas/"}]}]}