Aylmer Anderson has begun producing a fortnightly “newsletter” based on what we know about content. It’s short and hopefully useful.
Each fortnight we will also include a website we like, or a comment we enjoyed, or a bigger piece that’s worth thinking about.
We think content marketing has had its run, and straight PR is flailing, so organisations that set up newsroom disciplines and processes can distribute their own content to audiences effectively.
We believe corporations need to get good at producing good content, in a form their audiences want, at a regular cadence, based on relevant information.