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Content and measurement
Measuring Success Engagement is often the measurement yardstick for corporate content. How many people visited? How long did they stick around? How many times did they click on something?
Insights
Insights on business writing, AI communications and content strategy
Practical thinking on business writing, podcasting, content strategy and AI in communications, drawn from our work helping organisations turn expert knowledge into clear, useful content.
Corporate content
Aylmer Anderson has begun producing a fortnightly “newsletter” based on what we know about content. It’s short and hopefully useful. Each fortnight we will also include a website we like, or a comment we enjoyed, or a bigger piece that’s worth thinking about.