Insights
Practical notes and examples connected to content strategy and audit.
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Content teams are feeling a new version of a very old anxiety: how will people find us? For years, it was Google. Now it’s AI. Until recently, thinking about AI visibility went a lot like SEO: schema, markup, knowledge graphs.
What is quality content? The answer is always in the eye of the beholder. An economics boffin will judge quality content differently to a sports lover or a political junky.
Measuring Success Engagement is often the measurement yardstick for corporate content. How many people visited? How long did they stick around? How many times did they click on something?
