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What is quality content?
What is quality content? The answer is always in the eye of the beholder. An economics boffin will judge quality content differently to a sports lover or a political junky.
Updates
Latest updates
Recent writing and commentary from Aylmer Anderson.
Quality: Understanding Content
Aylmer Anderson has begun producing a short podcast to accompany our newsletter. Edition 2 discusses what quality content looks like and how to make it happen in your organisation.
Why timeliness is critical to content
Jim Stynes OAM was an Irish footballer who converted to AFL, became one of the great players of his era and went on to be twice named Victorian of the year for his charity work. He died tragically of cancer in March 2012, just 45 years old.
Content and measurement
Measuring Success Engagement is often the measurement yardstick for corporate content. How many people visited? How long did they stick around? How many times did they click on something?
Corporate content
Aylmer Anderson has begun producing a fortnightly “newsletter” based on what we know about content. It’s short and hopefully useful. Each fortnight we will also include a website we like, or a comment we enjoyed, or a bigger piece that’s worth thinking about.