Insights
Practical thinking on business writing, podcasting, content strategy and AI in communications, drawn from our work helping organisations turn expert knowledge into clear, useful content.
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If you read something that is well written, you understand it first time around. When it is poorly written, you find yourself re-reading sentences. In the media and in business, this mostly means short sentences using simple and accurate words.
What is quality content? The answer is always in the eye of the beholder. An economics boffin will judge quality content differently to a sports lover or a political junky.
Jim Stynes OAM was an Irish footballer who converted to AFL, became one of the great players of his era and went on to be twice named Victorian of the year for his charity work. He died tragically of cancer in March 2012, just 45 years old.
Measuring Success Engagement is often the measurement yardstick for corporate content. How many people visited? How long did they stick around? How many times did they click on something?
Aylmer Anderson has begun producing a fortnightly “newsletter” based on what we know about content. It’s short and hopefully useful. Each fortnight we will also include a website we like, or a comment we enjoyed, or a bigger piece that’s worth thinking about.
